Accelerating Digital Transformation and Navigating Change

COVID-19 has accelerated digital transformation. Some small and medium businesses (SMBs) have pivoted operations online to build customer loyalty and recover revenue, while others have not been able to. Digital transformation is essential for building short-term as well as long-term sustainability. Looking ahead, it will be critical for SMBs to have a strong and dynamic online presence in order to be more resilient and ultimately, to thrive.

This webinar will feature Dave Friesema: CEO of Sleep Country Canada. He is leading Sleep Country through a large-scale and rewarding digital transformation, while remaining focused on customers, employees, and communities. Upholding values is even more important during times of change.

Moderating this discussion is Zabeen Hirji: Board Director at Sleep Country Canada, as well as Executive Advisor, Future of Work at Deloitte. Dave will candidly share his experiences, including challenging moments after the pandemic hit. He will provide practical advice on the digital journey, such as what worked and what didn't. There will be time for questions from the audience.

Key takeaways about the digital transformation journey:

• The opportunities and risks, and why this is imperative for all businesses, large and small.
• Putting the customer (not the organization) at the centre of the transformation.
• Insights from periods of global uncertainty and complexity.
• Mobilizing and inspiring people to embrace change and pivot.