Navigating Disruption Series: Stories About Pivoting
January 5, 2021 | Canada
In the third part of the series, we will further explore how to pivot in order to thrive, based on a deeper understanding of customers' shifting behaviours and digital selling. Host Shakeel Bharmal sits down with Leila Keshavjee, a young entrepreneur in the gourmet food industry, as she navigates the obstacles of market challenges. Riaz Sidi, a technology marketer, will share how to effectively leverage digital demand.
Key takeaways:
- Evolving your service offering and distribution channels
- Shifting operations to be more relevant to the customers' changing needs
- Moving to digital sales processes to create demand
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