Using E-commerce To Drive Your Business
E-commerce was 10.4% of retail sales in 2017. Today, e-commerce makes up over 16% of all retail sales, showing a dramatic 50% increase.
COVID-19 has accelerated our progression towards a digital economy, and although retail is re-opening in Canada, businesses must continue to offer their products and services online to sustain themselves and, in certain instances, to survive.
Building your own e-commerce store is an ideal way to do this. In today’s panel hosted by Shopify, we will be joined by Telly Carayannakis, the Marketing Director for Greenhouse (Canada’s leading organic, plant-based beverage brand), and David Gaylord, founder of BushBalm (an innovative skin care brand).
Moderated by Tim Wang, City of Toronto Community Lead at Shopify, we will discuss what is achievable via e-commerce, how physical retailers can adapt to online-first business, and best strategies on how to operate a successful e-commerce store.
Key Topics:
- How to create and implement an effective digital marketing strategy for your consumer brand.
- Challenges with operating in e-commerce and how to navigate them successfully.
- The future of e-commerce and what to expect in the coming years.
The previous webinar, Digital Transformation and Growing Your Business, is available on demand. Viewing it in advance is not required to benefit from this week’s webinar.
