Frequently Asked Questions

Q1: I am an existing business owner, but have recently positioned to a new target market.  Am I eligible to apply
A1: The purpose of this event is to showcase innovation.  Please submit an application.

Q2: How will my application be evaluated?
A2: Applications will be graded by a number of evaluators and then tallied based on the following criteria:

Problem or Need
The problem or need is real
The customer has significant pain or has large unfulfilled needs

Target Market
Is the target market  large and/or growing?
Is it a high priced niche?
Is the customer well defined?

Solution
Better, Faster, Cheaper, Simple vs. Complex, Quality, Efficient, Convenient, Focused

Team Structure
Industry knowledge
Skills
Leadership
Relationships
Key successes or failures

Traction
Milestones
MVP built
Market validation
Key success metrics
User/revenue growth
Partners

Competitive Advantages
Direct vs. Indirect competition
Barriers to entry
Patents
IP
Partnerships
Investors

Revenue Model
Clear revenue model
Sales cycle
ARPU
Life-Time Value
Recurring or one-time

Cost Structure
To acquire/maintain customer
To provide product/service
People
Partnerships

Q3: When is the application deadline?
A3: Applications received until 11:59pm MST on March 15, 2019 will be considered.  This includes submissions of your business model canvas and elevator pitch.. 

Q4: How many startups will be selected?
A4: In total, there will be a maximum of 4 startups selected to pitch at Ignite.  However,  some elevator pitches might also be showcased.  In addition, the Economic Planning Board may assist startups on a case-by-case basis in their local regions.

Q5: Who are the judges?
A5: Judges will be selected by the organizers of the Ignite Summit.  Stay tuned for more details

For more information, please contact startup.showcase@iicanada.net